We got 72 new heifers! Doing out part to help rebuild the US beef herds.
posted on
July 15, 2026

We Bought 72 Heifers β Here's the Bigger Picture
We went to buy 65 heifers last week. Came home with 72. Kim says I have a problem.
But there's a real story behind why we did this. It's bigger than just adding to our herd. If you've noticed beef prices climbing at the grocery store lately, this post is going to explain a lot.
The US Cattle Herd Is at a 57-Year Low
Most people don't realize how serious the state of the US cattle supply is right now. The national herd is at its lowest point in 57 years (and some say even longer). And it didn't happen overnight.
A few years back, wildfires in Texas wiped out hundreds of thousands of cattle in one of the biggest ranching regions in the country. Those animals don't get replaced quickly. Rebuilding a herd takes years. A heifer has to grow, breed, have a calf, and that calf has to grow before the numbers start moving in the right direction.
The ripple effect of that loss is what you're feeling at the grocery store every time you buy beef. Supply is down. Prices are up. And it's going to take time and a lot of ranchers making long-term investments to turn it around.
Why We Bought 72 Heifers
Most of these heifers and their calves (we'll breed them naturally with our South Pole bull) will eventually be sold to other beef farmers to help rebuild their herds (anyone who's looking can contact us here). That's how you move the needle on a 57-year low. One ranch at a time.
We won't sugarcoat it. Good stock isn't cheap right now. These girls weren't far off $3,000 a head. Multiply that out and you're talking about a significant investment before a single calf hits the ground.
And the payback period? It's long. Here's what that actually looks like:
A heifer typically doesn't breed until she's around 15 months old. She carries a calf for 9 months. That calf is born, raised, and if it's a heifer herself, she won't be ready to breed for another 15 months after that. If the calf is destined for beef, you're looking at 18-24 months before it's ready for harvest. From the day we bought these girls to the day we see a meaningful return... we could easily be looking at 2-3 years. Minimum.
That's not a complaint. That's just the reality of the cattle business. It's a long game, and you have to be willing to play it.
Kim and I are truly blessed to be in a position where we can make that kind of investment and sit with it. Not everyone can, and we don't take that lightly. We're doing this because we love this land, we love these animals, and we believe the beef industry is worth investing in.
About That Unloading
Now. About the unloading.
I was told the trailer would be a ground loading trailer. It wasn't. So there we were (72 heifers, no ramp, no chute) unloading from the side. It got a little chaotic. We did the best we could with what we had and kept things as calm as possible.
We got some pushback on social media about how it looked. We get it. It wasn't the prettiest unloading you've ever seen. But I'll tell you what... every single one of those girls came off that trailer just fine. Not a scratch on them. We don't use electric prods, we don't rush the animals, and we don't take shortcuts when it comes to how our cattle are treated. Ever. That's not who we are.
When you're dealt a situation you didn't plan for, you adapt and you figure it out. That's ranching.
They were a little skeptical on day one. By day two they'd figured out the grass was good and nobody was going to bother them. Funny how that works.
Watch the Full Unloading Day
We filmed the whole thing. All the action, a little Tennessee rain, and 72 heifers hitting fresh pasture for the first time. Watch Part 1 right here:
If you want to keep watching:
βΆ Watch Unloading Part 2 (in the rain when the stragglers get off)
βΆ Watch Exciting Short Clips (for some quick highlights)
Thank You for Your Support
We don't take it for granted. Every order you place helps us do things like this... raise good animals, take care of the land, and do our small part for an industry that needs it. The most direct way to support what we're building here is simple: choose 2 Coots when it's time to stock the freezer. You can SHOP GRASS FED BEEF HERE.
We're grateful for every single one of you.
