We're veteran-owned. Phil served, and Kim held down the home front while he was gone. We both know what service and sacrifice mean.

And we want to take care of the people who took care of this country.

If you served in the U.S. military, you get 10% off everything in our store. Not just once. Not on certain products. Everything, every time you order.

No gimmicks. No fine print. Just our way of saying thank you.

What You Need To Apply

Required Information:

• First name
• Email address (so we can find your account and reach out, if needed)
• Zip code (so we know which zone to add you to)
• Delivery preference (home delivery or ranch pickup)

Required Documentation (one of the following):

• DD214 (Certificate of Release or Discharge from Active Duty)
• Military ID (active duty, reserve, retired, or veteran ID card)
• VA card
• Any official documentation showing military service

*Accepted file formats: PDF, JPG, PNG

Frequently Asked Questions

Q: Who qualifies for the veteran discount?

A: Anyone who served in the U.S. military --- active duty, reserves, National Guard, retired, or veteran status. All branches, all eras.

Q: Does this apply to family members or spouses?

A: The discount is for the veteran who served. However, once approved, anyone in your household can use your account to place orders with the veteran pricing.

Q: How long does approval take?

A: Usually within 1-2 business days. Phil reviews these personally, not through an automated system.

Q: What if I don't have my DD214?

A: Any official military ID works: active, reserve, retired, or VA card. If you don't have any documentation handy, contact your branch's personnel office to request a copy of your DD214.

Q: Will the discount show up at checkout?

A: No. Once approved, you'll see veteran pricing throughout the store automatically when you're logged in. Prices will simply be 10% lower than standard pricing. You won't see it labeled as a "discount". It's simply your pricing tier.

Q: Does this work with other promotions or sales?

A: Your veteran pricing is your base pricing. If we run a site-wide sale, your veteran discount applies to the already-reduced sale prices.

Q: Can I share this discount with other veterans?

A: Each veteran needs to apply individually with their own documentation. But absolutely tell your veteran friends about it! We want to serve as many who served as possible.

Q: What if my application isn't approved?

A: We'll email you explaining why or asking for additional documentation if something was missing. This program is for verified veterans only, so we do need legitimate proof of service.

Q: Do I need to reapply every year?

A: Nope. Once you're approved, you're approved. Your veteran pricing is permanent.

Ready To Apply?

Fill out this form. We'll review it and get back to you within 1-2 business days.

Why We're Doing This

Phil served. Kim held down the home front: raising kids, managing everything at home, making sacrifices of her own while Phil was gone.

We both know what military service costs, not just for the person who serves but for the whole family. The time away. The missed moments. The uncertainty. Putting the mission first.

This discount isn't charity. It's respect. It's one small way we can give back to the community that gave so much.

You served. Now let us serve you with clean, pasture-raised meat at a price that honors that service.

Questions?

If you have trouble with the application or need help with documentation, just send us a note or call 731-207-0595. We're here to help.

Our Word Is Our Bond

We're a veteran-owned and veteran-run ranch. This program matters to us personally. If you served, we want to make sure you get the discount you've earned.

Thank you for your service.

—Phil & Kim
2 Coots Ranch